Three commitments, and everything else follows from them.
iNon-profit. At cost, finances published, surplus given away.
iiVerified humans only. Safety is a surface, not a settings page.
iiiCuration at the standard of a matchmaker, at the price of software. Some days that means nobody.
01We optimize for exits, not engagement.Our north-star metric is successful departures. We measure them, publish them, celebrate them. We will never measure time in app as a goal.
02No pay-to-win. Ever.Nobody’s visibility is auctioned. Nobody buys an advantage. Billing pauses automatically during droughts — if we haven’t introduced you to anyone, we don’t charge you. Any surplus is donated, not retained.
03No selling data. No ad targeting. No surveillance.We collect the minimum, say exactly what we keep, and never monetize who you are. This is an ethic and a moat — the one thing they cannot copy without dismantling their business.
04No secret ranking.We will not sort people into desirability tiers. Matching is open source and explainable. If we surface two people to each other, we can tell them why.
05Nothing here is built to keep you checking.No infinite deck. No variable-reward mechanics. No fixed daily quota that forces filler. Introductions happen when someone genuinely matches — not on a schedule.
06The whole person — how they think, how they live, and yes, what they look like.We match on all of it, because pretending attraction doesn’t matter would be dishonest. Physical compatibility is one real dimension of matchmaking alongside values, depth, and lifestyle.
07Accountability over disposability.We design against ghosting and toward kind closure. No juggling dozens of half-alive threads. When something ends, it ends with dignity.
08Safety is a product, not a settings page.Every person is verified as real. Abusive behavior is met with zero tolerance. We will never ask someone — especially women — to adjust their settings to feel safe.
09The matching logic is not a black box.Anyone can read how they are being matched. The code is public. The formula is published. In this category, that is radical, and it is our credibility.
WHEN PRINCIPLES CONFLICTSafety beats privacy.
When protecting people on the platform requires collecting or acting on information we’d otherwise rather not touch, safety wins. We won’t pretend we can have absolute privacy and absolute safety. We chose.
Unequal match frequency is the cost of honesty.
A quality threshold means some people receive introductions weekly and some go six weeks without one. We accept this, we measure it, and we show it to you rather than hiding it. We will never pad a drought with filler matches to make the distribution look equal.